Coke as Cleaning Agent Essay

Trademark Facts Coke is known for being the most recognized trademark in all of the world, boasting a near 94% brand recognition by the world’s population. One contributing factor to this statistic is a long-term partnership with the Olympics. This partnership began at the 1928 Summer Olympics in Amsterdam. In 1983, Diet Coke was launched in Australia and within 12 months became the number two soft drink of choice in the country, after Coke. Coke also boasts over 500 brands and more then 1,200 bottling plants in various parts of the world. Sponsored Links Industrial Hand Cleaner Antibacterial, Protective Hand Soap Multi-purpose Ind. Hand Solutions www.chemsearch.ph/handsoap Consumer Facts According to CokeFacts.com, it is estimated that nearly 10,450 soft drinks from Coca-Cola are consumed every second of every day. Ten bottles of Coke on average were consumed during the first year that Coke was distributed. In 2009, it is estimated that more than one billion servings are consumed every single day. Cooking Agent Facts Coke can also be used in different cooking situations. Many people will pour a whole can of Coke into a baking pan and then wrap up the ham or other meat of choice in aluminum foil. They will then bake the ham while it is resting in the pan filled with Coke. It is said to produce a very moist ham once it is all done. Cleaning Agent Facts Surprisingly, Coke can be a great cleaning agent as well. It can be used to clean corrosion off of car battery terminals, to loosen a rusty bolt or help to remove film off of your car windshield. One of the most bizarre uses for Coke is to use it as a cleaning agent for the toilet. Supposedly, you can pour a can of Coke into the toilet, let it sit for several minutes, and then flush the toilet. The result: a clean and functional toilet. Read more: Facts About Coke | eHow.com http://www.ehow.com/about_5409773_coke.html#ixzz2K5itRtDt

Start Snitching

I believe that people should start snitching if they want to stop living in fear in their daily lives. This issue is becoming a very serious problem, and people in general, have a strong disbelief for law enforcement. The statistics for crime rates involving murder are increasing in the U. S. Majority of these high crime rates are in low poverty areas where there are low-income citizens. This problem clarifies why snitching is essential.There are far too many of our children who are becoming victims in the crossfire of drug conflict, domestic disputes, and other various forms of crime that creates violence. Often times you hear people say, â€Å"I‘m not going to snitch because the murder might see me out there in the streets or come to my home and kill me. † I agree, to some extent, and it saddens me to say that law enforcement has done a terrible job at protecting those who come forward to tell the truth.Until we become aware of our power, we will continue to live in fe ar. Therefore, if we do not feel safe, it is our responsibility to communicate the message to our source of protection. We can get involved by developing a snitching program that will allow us to arrange city council meetings and town hall meetings that will implement programs to make our community become safer. In my opinion, I agree that we all must take a stand for what is right for the next generation, because if we do not, no one else will.Many of us are aware about the things that take place in our communities. Punishing criminals by putting them in jail is supposed to serve as a deterrent for crimes being committed, meaning if you do the crime, you do the time. Thus, by not snitching, we are communicating the wrong message to our people. We are allowing them to think that what they are doing is right. We are simply saying that there is no reason to think before you act because there are no consequences, so you would not be punished.This is the number one reason why the crime rates are so high. We have communicated a message that people can kill one another and get away with it, and we will still protect them by keeping silent. Keeping silent will only worsen the situation. We as people need to become responsible citizens and start snitching because the death rate will continue to rise. We can stand up and make a change by getting involved and helping the authority solve these murders.

M3 Discussion Essay Example | Topics and Well Written Essays - 500 words

M3 Discussion - Essay Example Common stocks are the most popular investment instrument in the stock market. One of the advantages of common stocks is its liquidity. A second advantage of common stocks is that the payment of dividends is optional (Harris, 2012). A disadvantage of the sale of common stocks is the lost of power due to the fact that common stockholders have voting rights. The high cost of launching an IPO is another con of common stocks. The use of preferred stocks is another long term financing option for the company. Preferred stocks offer the advantage of not diluting the power of the owners due to its lack of voting rights. One of the disadvantages of the use of preferred stocks is that preferred stocks have mandatory dividend payments. A third long term financing option for Genesis is bank loans. A business loan in the United States can be obtained to be financed in ten or more years. The interest rate of a business loan varies depending on the credit score of the business. A con of business loans is that they are a liability that must be paid every month. An increase in liabilities decreases the cash flow of a company. Lenders have cero power or influence over the operating decisions of a company, thus the use of loans does not dilute the power structure of an enterprise. A good thing about bank loans is that they provide companies with large sums of money in exchange for a small monthly payment. A fourth option that Genesis can utilize to obtain financing is the use of corporate bonds. A bond is a debt instruments that pays a coupon interest payment, while the principal is paid once the bond reaches maturity age. Bonds can be very useful debt instruments for companies with cash flow problems because the bond deb tor does not have the obligation of paying the principal payment until the end of the bond contract. The relative risk affects the cost of capital of a company due to the

A Study on Customer Satisfaction at Sambal Express Research Proposal

A Study on Customer Satisfaction at Sambal Express - Research Proposal Example London is a place, where the population is very heath conscious and food loving at the same time (Fletcher, 2007). They usually seek for healthy dishes in big restaurants, where they can consume healthy dishes at a reasonable price. Like any other big restaurant in London, Sambal Express has taken a significant position in restaurant industry in the UK. Sambal Express is a Sri Lankan restaurant, which have gained prominence in London because of its delicious and healthy food and also for its preference by the customers over other restaurants in the same area (Sambal Express, 2015). The research proposal aims at outlining the series of actions that are needed for identifying the customer satisfaction level in Sambal Express. The research obtains its result from a survey, which is carried out with the help of questionnaire. The questionnaire includes all the relevant questions that are required to be answered by the target respondents to obtain successful survey results. A brief and relevant literature regarding customer’s satisfaction is given so as to provide a wider view of the topic. The research also helps in exploring the main characteristics feature of Sambal Express, which are preferred by the customers in London because of its home cooked foods. The results are analysed with the help of sampling techniques that are mentioned in the methodology section. The survey is conducted giving emphasis on ethical considerations. The main aim of the research is to establish the level of customer satisfaction provided by Sambal Express in London. In order to achieve the main aim of the research, a survey is conducted among the customers of Sambal Express and their views are taken into consideration for evaluating food and service quality of restaurant. The rationale of the research is to examine whether the customers of the Sambal Express are satisfied with the food

Reflection Essay Example | Topics and Well Written Essays - 750 words - 9

Reflection - Essay Example I am a thorough optimist, and there is no scope for pessimism in my scheme of things. I compare the life to a sea. In the sea the waves are bound to be there. Having gone for the sea bath, there is no question of being afraid of the oncoming waves. If the waves are powerful I’ll duck them. When and waves are friendly, I’ll dance with them. When the waves are normal I’ll swim towards my destination. Just like swimming becomes more and more perfect by experience, taking decisions in life is a matter of practice, based on the strength of the past experiences and guidance from teachers and elders. I will never admit defeat in my life on any issue and work hard and intelligently to achieve my goals. My career ambition is to occupy the chair of Principal in an educational institution. I am fully aware that this is a chair of dual responsibility. Firstly that of exercising overall control on the teaching system in the institution and secondly related to office administr ation. Both are equally important. The parents would like to admit their wards in an educational institution that is administered well. I would like to be an instrument to further the goodwill of the institution created by the past administrators/principals and in the light of the knowledge gained, I would like to experiment my own innovative ideas. Pessimism has no scope in my scheme of things. The wise saying goes, ‘those who walk only stumble.’ So willingness to walk forward is of utmost importance, notwithstanding the occasional failures. 2. Extrinsic Motivation 1. Peaceful 2. Cooperation 3. Flexibility status (level in society) 4. Power (influence) 5. Teamwork Intrinsic Motivation 1. Creativity 2. Freedom 3. Organized 4. Competence (effective) 5. Adventure (new and challenging experiences) Having chosen my future career as the Principal of an educational institution, I know that I have got to imbibe the sterling qualities of leadership in students and the members o f the faculty. Internal motivators indicate the strength of the inner world of an individual. I am aware that I need to be morally strong and should inspire both the members of the faculty as well as the students. I believe in mixing freely with the faculty and students and at the same time keep the dignity of the chair of the Principal. I know that I have to be disciplined first and then expect discipline from others. I treat every crisis as an opportunity I would like to provide full freedom for all their creative endeavors. I am prepared to condone hundred mistakes for success of one creative, original result, if in the pursuit of that one has worked sincerely. I work for the sake of work and without any motivated desires and my single-pointed aim is to bring name and fame to the educational institution that I will be heading. I do not have any craze for personal secular rewards, but my desire is that my institution should set high educational standards. Some of the examples of b ehavior of intrinsic motivation are participating in the music competition, because one finds that activity internally rewarding. One gets the inner joy that cannot be estimated in monetary terms. Some individuals choose the tough career options like music, over the safe careers like engineering, medical practitioner, even though in the former the reward aspect is difficult to achieve. One may or may not succeed as the musician considered from

Employee Relations And Customer Satisfaction Case Study

Employee Relations And Customer Satisfaction - Case Study Example It is the classification of a society according to the values, interests, and behaviors. It is determined by the social categories’ income, education, wealth among other factors. The higher the classification of a people in society, the greater their ability to afford a better lifestyle. The society is mostly categorized in divisions of high class, the middle class, the working class and the low-class citizens. A higher class of people will desire the banking services of a higher class and vice versa (Beryl, 1996). Subculture, yet another characteristic refers to who share certain values, based on their similar experiences in life and exposure to similar situations. These groups of a society exhibit similar buying characteristics since their taste and preferences in purchasing products and services are influenced by similarity is situations and experiences. These are the characteristics that play a major role in determining the tastes and preferences of individuals or groups of people in the society that also influences the banking services and facilities they seek (Jefferson, 2011). The buyer makes a decision to purchase goods and services by following a process well defined. The buyer first recognizes the needs and wants that they have, which needs to be fulfilled. Information search follows, where the buyer seeks to understand the ranges of products and services that can meet their identified needs. The buyer then embarks on analyzing the alternatives provided to him, based on the potential range of products and services that can meet their needs (Heskett, 2008). The buyer then settles on the product or service to buy. Once he has made the decision on what to purchase, he then goes on and purchases the product, and applies it to fulfill the needs and wants that he had. The last stage of the process is a post-purchase evaluation, where the buyer assesses the products or services he purchased for their suitability to meet his needs.

Why is the trafficking of naive lymphocytes important Outline the Essay

Why is the trafficking of naive lymphocytes important Outline the stages in the development of the specific immune respons - Essay Example Our bodies are both fragile and resilient at the same time; being so soft and easily broken, yet keeping us alive even during the worst of conditions, always adapting and always surviving. One of the important factors that keep us alive is our immune system and its ability to adapt to the environment and the pathogens it contains. According to Gene Mayer, PhD, there are two ways wherein the body can protect itself from infection: Innate or nonspecific immune system, and Adaptive or specific immune system. ‘The innate immune system is the first line of defense’ which provides immediate, but nonspecific responses to infection (e.g. skin, mucus, tears, sneezing, etc.). The adaptive immune system is slower and responds only to specific antigens with cells called lymphocytes. Once the adaptive immune system responds to a specific antigen, the body will remember it and will produce antibodies to combat the antigen more effectively every time it comes back.1 There are two main types of lymphocytes involved in adaptive immunity--B lymphocytes (B cells) and T lymphocytes (T cells). These cells are produced in the bone marrow. One of the differences between the two is that the T cells have to migrate to the thymus gland to mature. Stein and Nombela-Arrieta (2005, pp.1-12) state that these lymphocytes that have just matured and have yet to encounter an antigen, are called naive lymphocytes. From the bone marrow and the thymus, the lymphocytes are then trafficked through the bloodstream to the secondary lymphoid organs (SLO), which are the peripheral and mesenteric lymph nodes, spleen and gut-associated lymphoid tissues called the Peyer's patches. In the SLO, once the naive cells encounter antigens and become activated, they will undergo changes and will eventually leave to combat the infection.2 Kuby wrote that when a pathogen enters the body, it enters the bloodstream and is transported to the lymph nodes and lymphatic organs where antigen presenting cells ( APCs) break it down into antigen compounds to be bound to Major Histocompatibility Complex (MHC) molecules. The naive helper T cells become activated once they encounter the antigen bound to the MHC molecules. It then becomes an effector cell (Th) that produces cytokines which activate B cells, T cells, macrophages and other cells included in the specific immune response. Once the Th cells are released into the bloodstream, when they find the antigen, they secrete their cytokines. T cytotoxic cells (Tc) become another effector cell called the cytotoxic T lymphocyte (CTL). This kind of effector cell does not produce cytokines but is designed to destroy infected cells. Once the B cells encounter the antigen, they proliferate and differentiate into antibody-secreting plasma cells whose antibodies attach to the antigen, effectively neutralizing it. Other B cells turn into memory B cells that allow for a faster response to illness once the same pathogen enters the body again.3 Mayer and Nyland (2010) pointed out that ‘since there are relatively few T or B lymphocytes with a receptor for any particular antigen (1/10,000 – 1/100,000), the chances for a successful encounter between an antigen and the appropriate lymphocyte are slim.’4 The chances of encountering the right antigen with the right antibody are maximized with recirculation to the SLOs. The lymphocytes constantly circulate from the lymph organs to the blood via lymphatics if there is no antigen present. ‘It is estimated that 1-2% of lymphocytes recirculate every hour’ (Mayer & Nyland, 2010).5 If it does encounter an antigen, the cells differentiate into the effector cells (B, Th, or Tc) to combat the infection. After the infection, it can go back to the blood stream

To what extent has realism dominated the study of security Essay

To what extent has realism dominated the study of security - Essay Example Power is a notion primarily thought of in the perspectives of material resources necessary to coerce or induce other states. The most important actor when it comes to realism is the state. It is autonomous and unitary because it speaks and acts with a single voice (Glassgold, 2012, p. 89). It is noted that the power of the state is understood in respect to its military capabilities, and thus security concerns. Although all nations seek hegemony under realism as the only path to ensure their own security, other states are incentivized to prevent through balancing the emergence of a hegemon. There is application of rational model of decision making the states through obtaining and acting upon accurate and complete information. National interest guides the sovereign states as explained in the terms of power. Since the single constraint of international system is the anarchy, none of the international authorities and the states are actually left to their devises to provide their own security. The perception of realists that Sovereign states are the key actors in the international system, leads to a special attention to large powers as they are viewed the most influential on the international stage. States are intrinsically obsessed with security (defensive realism) or are aggressive (offensive realism), and that territorial spreading out is only constrained by opposing powers. Security dilemma result due to this aggressive build-up, such that increasing ones security may convey along even increased instability as an opposing power puts up its own arms in response (Vu & Wongsurawat, 2009, p. 89). The dilemma is such that there is competition among the states to up their security as a result of feeling insecure yet at the end none of the state feels secure. There is a spiral of insecurity all along. Hence, security turns into a zero-sum game in that only relative gains can be made. Realists accept as true the fact that there are

The Book of Job Essay Example | Topics and Well Written Essays - 1250 words

The Book of Job - Essay Example This dramatic form also allows the wisdom it seeks to impart to take work dialectically on the reader. I will argue that the wisdom imparted by the Book of Job does not, as it is often argued, support the notion of a moral universe; one that is just but whose justice man can never hope to know. That God appears to Job in the conclusion seems to point against the idea that the author of Job wishes us to understand God as unknowable. Equally, I do not believe that the Book supports a notion of a moral or just God. Quite the opposite, in fact, as it seems to reject the premise that God can be seen in the realm of justice at all. As such, the Lord does not provide an answer to Job's complaint (certainly not in the judicial senses of these words) but merely a rebuff to the notion that he might be called to answer. Equally, Job's repentance is not one based on a greater understanding of the moral framework of his punishment, but merely a bowing to the ultimate power of the Lord's might. Before we analyze the Lord's speeches in the latter part of the book, we must first characterize precisely what Job is complaining of. Job, by his own account, was a pillar of the community he "went to the gate of the city / and took my seat in the public square, / the young men saw me and stepped aside / and the old men rose to their feet" (29:7-8). Job knew the things that were expected of him by virtue and by his God, and he has performed them with diligence and care (see his description in Chapter 31). We are even told that it was considered by the Lord himself that there "is no-one on earth like him; he is blameless and upright, a man who fears God and shuns evil." Indeed, it is precisely Job's inherent goodness that leads him to be singled out for the painful wrath that Satan1, with the Lord's express approval, rains down upon his head. As such, Job's complaint, though it is modulated throughout the thirty or so chapters that take up the central part of the Book, is simply thi s: I am innocent, so why has the Lord treated me so badly These are precisely the terms on which the debate between Job and his three friends, Eliphaz the Temanite, Bildad the Shuhite, and Zophar the Naamathite, take place. Job says is that he is innocent of crimes, therefore he should not be punished. He goes further and seems to suggest that there must be some mistake on the Lord's part, that if he were able to bring his case before the Lord, "he would not press charges against me" (23:6). Job even reaches the extreme (much to his friends amazement and fear) of suggesting that the Lord has absented the realms of justice entirely, "surely God lives, who has denied me justice" (27:2). Though his three friends argue against Job, they do so from the same standpoint, i.e. the Lord's punishment would only be just if he punished the wicked. However, they work from the opposite direction; assuming that the Lord must be just, and therefore, if he is punishing Job, Job must be worthy of punishment. They take the inverse view of the relationship of just punishment to sinful behavior - if a man is as afflicted as Job then "Surely such is the dwelling of an evil man; / such is the place of one who knows not God." There is some evidence in the text that, at the time of writing, this conception of divine justice was the prevalent one. Job even says to his friends admonishments, "Who does not know all these things" I will argue that the Lord's answer to Job overturns such a conception. To

Role of the Family Nurse Practitioner Essay Example | Topics and Well Written Essays - 3000 words

Role of the Family Nurse Practitioner - Essay Example Similarly, the status of FNP practice in Texas is compared with that of Hawaii, Florida, Mississippi, and Tennessee, with regard to (a) prescriptive Privileges, (b) collaboration agreements/supervision requirements, (c) Nurse Practitioner regulation bodies in each state, and (d) any other practice significant information. The role of the Family Nurse Practitioner (FNP) in the modern health care industry is often highlighted and training in FNP has become one of the essential aspects in the diagnosis and management of various common and complex medical conditions. Nurse Practitioners (NPs), in general, offer considerable contribution to the health care sector and the NPs "are registered nurses who are prepared beyond initial nursing education in an NP program to provide primary care directly to patients. The profession originated in the mid-1960s in response to shortages of physicians (MDs). NP educational requirements, certification mechanisms and legal scopes of practice are decided at the state level and vary considerably" (Christian, Dower, and O'Neil, 2007, p. 4). Significantly, Family nurse practitioners offer a wide range of health care services in the contemporary health care scenario and their service is particularly important for families. It is, therefore, fundamental to undertake a reflect ive exploration of the meaning and scope of the Family Nurse Practitioner, the current and future educational entry into practice requirements for the FNP, the role of the Family Nurse Practitioner in relation to the Family Practice Physician, Physician's Assistant, Chiropractor, and Clinical Nurse Specialist etc. Meaning of FNP: What is a Family Nurse Practitioner Family Nurse Practitioner (FNP) has been realized as one of the important specialties of Nurse Practitioner (NP) which refers to a registered nurse with detailed advanced nursing education and training in the diagnosis and management of various intricate medical conditions. The Frontier School of Midwifery & Family Nursing defines a Family nurse practitioner as "a registered nurse who has completed specific advanced nursing education -generally a master's degree- and training in the diagnosis and management of common as well as complex medical conditions. Nurse Practitioners provide a broad range of health care services" (Frontier School of Midwifery & Family Nursing, 2008). Therefore, family nurse practitioners are people with specific advanced nursing education and training and they engage in various types of medical practices in conjunction with the physicians. According to the definition by California University's school of nursing, "a family nurse practitioner meets the health c are needs of the family by providing health assessments, direct care, and guidance, teaching, or counseling as appropriate, particularly around family self-care. The FNP typically works collaboratively with family primary care physicians and other professionals within the health care system" (School of Nursing: California University, 2007). Accordingly, apart from the to conventional practice in an office, clinic, or ambulatory

Blind and Vision Impairment Essay Example for Free

Blind and Vision Impairment Essay Millions of Americans have the tendency to confuse being vision impaired as being blind but in all actuality they are different. This summary will break down the different components of blindness and vision impaired highlighting the components of the two. Blindness: When a person is legally blind their visual acuity is 20/200 or worse in the better eye with corrective lenses (20/200 means that a person at 20 feet from an eye chart can see what a person with normal vision could see at 200 feet). Visual field restriction to 20 degrees or less (tunnel vision) in the better is another component to blindness. An individual who suffers from advanced glaucoma, retinal degenerations, and neurologic disorders usually qualify under this criterion. Legal blindness is very common in older people because eyesight tends to worsen with time and age. Approximately 135 out of every 1,000 people over the age of 65 are considered legally blind. About 1. 3 million Americans fall into this category. Only about 10% of legally blind people read Braille, and a much smaller percentage use white canes or guide dogs. Vision Impairment: Visual Impairment or Vision Impairment is vision loss that constitutes a significant limitation of visual capability resulting from disease, trauma, or a congenital or degenerative condition that cannot be corrected by conventional means, including refractive correction, medication, or surgery. Partially sighted indicates some type of visual problem, with a need of a person to receive special education in some cases. Low vision generally refers to a severe visual impairment, not necessarily limited to distance vision. Low vision applies to all individuals with sight who are unable to read the newspaper at a normal viewing distance, even with the aid of eyeglasses or contact lenses. They use a combination of vision and other senses to learn, although they may require adaptations in lighting or the size of print, and sometimes, Braille. Common phrases used with vision impairment is near-sighted or short-sighted, the correct term is Myopic which is unable to see distant objects clearly. Another common phrases used with vision impairment is far-sighted or long-sighted; the correct term is Hyperopic which is unable to see close objects clearly.

Muhammad Ali Jinnah and Jinnah Briefly Essay Example for Free

Muhammad Ali Jinnah and Jinnah Briefly Essay Quaid-E-Azam Muhammad Ali Jinnah was born Mahomedali Jinnahbhai; 25 December 1876 – 11 September 1948).He was a lawyer, politician, and the founder of Pakistan. Jinnah served as leader of the All-India Muslim League from 1913 until Pakistans independence on 14 August 1947, and as Pakistans first Governor-General from independence until his death. He is revered in Pakistan as Quaid-i-Azam (Great Leader) and Baba-i-Qaum (Father of the Nation). His birthday is observed as a national holiday. By 1940, Jinnah had come to believe that Indian Muslims should have their own state. In that year, the Muslim League, led by Jinnah, passed the Lahore Resolution, demanding a separate nation. During the Second World War, the League gained strength while leaders of the Congress were imprisoned, and in the elections held shortly after the war, it won most of the seats reserved for Muslims. Ultimately, the Congress and the Muslim League could not reach a power-sharing formula for a united India, leading all parties to agree to separate independence for a predominately Hindu India, and for a Muslim-majority state, to be called Pakistan. As the first Governor-General of Pakistan, Jinnah worked to establish the new nations government and policies, and to aid the millions of Muslim migrants who had emigrated from the new nation of India to Pakistan after the partition. As a boy, Jinnah lived for a time in Bombay with an aunt and may have attended the Gokal Das Tej Primary School. He gained his matriculation from Bombay University at the high school. In his later years and especially after his death, a large number of stories about the boyhood of Pakistans founder were circulated: that he spent all his spare time at the police court, listening to the proceedings, and that he studied his books by the glow of street lights for lack of other illumination. Soon after his arrival in London, Jinnah gave up the apprenticeship in order to study law, enraging his father, who had, before his departure, given him enough money to live for three years. The aspiring barrister joined Lincolns Inn, later stating that the reason he chose Lincolns over the other Inns of Court was that over the main entrance to Lincolns Inn were the names of the worlds great lawgivers, including Muhammad. During his student years in England, Jinnah was influenced by 19th-century British liberalism, like many other future Indian independence leaders. Dissatisfied with the law, Jinnah briefly embarked on a stage career with a Shakespearean company, but resigned after receiving a stern letter from his father. In 1895, at age 19, he became the youngest Indian to be called to the bar in England. Legal and early political career: Barrister: Aged twenty, Jinnah began his practice in Bombay; the only Muslim barrister in the city. English had become his principal language and would remain so throughout his life. His first three years in the law, from 1897 to 1900, brought him few briefs. In 1900, P. H. Dastoor, a Bombay presidency magistrate, left the post temporarily and Jinnah succeeded in getting the interim position. After his six-month appointment period, Jinnah was offered a permanent position on a 1,500 rupee per month salary. Jinnah politely declined the offer, stating that he planned to earn 1,500 rupees a day—a huge sum at that time—which he eventually did. As a lawyer, Jinnah gained fame for his skilled handling of the 1907 Case†. One of Jinnahs fellow barristers from the Bombay High Court remembered that Jinnahs faith in him was incredible; he recalled that on being admonished by a judge with Mr. Jinnah, remember that you are not addressing a third-class magistrate Jinnah shot back My Lord, allow me to warn you that you are not addressing a third-class pleader. Another of his fellow barristers described him: He was what God made him, a great pleader. He had a sixth sense: he could see around corners. That is where his talents lay he was a very clear thinker But he drove his points home—points chosen with exquisite selection—slow delivery, word by word. Return to Politics: Jinnah (front, left) with the Working Committee of the Muslim League after a meeting in Luck now, October 1937. Beginning in 1933, Indian Muslims, especially from the United Provinces, began to urge Jinnah to return to India and take up again his leadership of the Muslim League, an organization which had fallen into inactivity. He remained titular president of the League, but declined to travel to India to preside over its 1933 session in April, writing that he could not possibly return there until the end of the year. Among those who met with Jinnah to seek his return was Liaquat Ali Khan, who would be a major political associate of Jinnah in the years to come and the first Prime Minister of Pakistan. At Jinnahs request, Liaquat discussed the return with a large number of Muslim politicians and confirmed his recommendation to Jinnah. In early 1934, Jinnah relocated to the subcontinent, though he shuttled between London and India on business for the next few years, selling his house in Hampstead and closing his legal practice in Britain. In the next two years, Jinnah worked to build support among Muslims for the League. He secured the right to speak for the Muslim-led Bengali and Punjabi provincial governments in the central government in New Delhi (the Centre). He worked to expand the league, reducing the cost of membership to two annas (â…› of a rupee), half of what it cost to join the Congress. He restructured the League along the lines of the Congress, putting most power in a Working Committee, which he appointed. By December 1939, Liaquat estimated that the League had three million two-Anna members.

Osteoarthritis Care and Management | Case Study

Osteoarthritis Care and Management | Case Study INTRODUCTION Osteoarthritis is a case of hip, spine and forearm fractures and injuries which is predominantly found in older people, unless otherwise. There is an increase in these fractures, injuries, morbidity and mortality rates in older people. In the 1990s, these numbered around 1.7 million worldwide and with rapid increases in the years that followed, it has been estimated around 8.2 million cases by 2050 (Cooper, 2006). Yaban (2006) made the staggering conclusion that 95% of hip fractures or injuries in old age people are caused by falls. Supporting these views, Arinzon (2007) went a little further by stating that post hip fracture disability among patients that initially survived hospitalisation is between 32-80% and that those in need of long term caring by skilled Nurses is 6-60%. MeeK et al (2002) and Abudu et al (2002) noted the series of complications that usually develop in patients after hip fracture or injury due to old age and that 10-35% of such patients died within the first year after an injury and 30% do suffer another fracture within a year. Mitigating these appalling problems, surgery is usually recommended for a total hip replacement (THR), especially in primary and secondary Osteoarthritis. Following surgery, many patients encountered problems, especially in their activities of daily life (ADL) as they are no longer able to climb chairs, lie down in bed, and get on and off transportation without the help of someone. As a result of this dependency, after discharge, total hip replacement patients need a proper arrangement of their home settings. The home setting is in conjunction with their new model of living (TML), which Roper in 1976 defined as those activities of living performed by individuals and care being provided throughout their lives. As Murphy et al (2002) admonished, the model did not only emphasis on individualism but also facilitates the planning of the care as a whole and the achievement of realistic and accessible goals in care. Holistic assessment of Ms Jane. On admission to the ward, Ms Sutcliffe is given a thorough assessment that involves the collection of her data regarding age, sex, chronic medical conditions, pre-fracture functional status, her type of fracture and operation, weight, pain perception and cognitive status. The assessment takes into account her psychological, physical and social preparation as all will play a major role in her recovery after surgery. The psychological assessment/preparation allows her to understand what she will experience during the acute phase of the surgery and during the process of recovery. This gives her ample time to prepare ahead and come to terms with whatever follows. Banduru (1997) made mentioned of self-efficacy beliefs, which are making exercises in order to achieve good outcome after surgery. There is also the provision of verbal and written information by Nurses to her before the surgery. Ayers et al (2004) regards physical preparation as a major life event and affects the outcome of the operation. This process underscores the point that patients that are more depressed before the surgery to have poorer pain relief after operation. On the other hand, Holman (2005)maintained patients with positive expectations before a hip operation have better physical outcomes and that those that work hard help the multidisciplinary team in achieving such outcomes. Social assessment looks at Ms Sutcliffe’s home circumstances and her ability to manage after the hip replacement operation. Chow (2001) refers to the patient’s home environment as very crucial in the recovery process and that there is no need for Jane to struggle in getting up from a chair, a bed, visiting the kitchen, going to toilet during the period her muscles are healing. There is a need for support in the areas of shopping, cleaning, cooking, laundry as there are no relatives or friends around her on daily basis. Escobar et al (2007) purported that the whole pathway of care from patients being listed for surgery, to the time of surgery and the recovery process are very complex and involves a lot of health professionals. Normally, before a patient is referred for hip replacement, should have some understanding of what the surgery entails. This gives them the chance to consider it or not. Some GPs do ensure that patients are physically fit before making a referral to an Orthopaedic Consultant. In the event the patient’s hip pain can no longer be managed, as in the case of Ms Jane, the Consultant can now refer to an Orthopaedic Surgeon. The preparation for surgery at the preoperative assessment clinic is considered to be long and should be undertaken earlier. That is, just when a patient’s name is added to the waiting list (Krouse, 2001). Normally, the process involves giving out a comprehensive booklet to Ms Jane to read at home to enable her understand what is required along the care pathway. In some instances, videos or DVDs containing details of the surgery provided for watching at home as well. The final stage of assessment is the preoperative assessment in the ward. It is a form of educational assessment, whereby the Nurse or any professional ensure earlier conditions do not change. They will screen for MRSA to check for infection and to see whether Ms Jane can cope with the surgery (Losina, 2008). According to Rowley (2001), Nurses in the unit/ward are to make sure that Jane is safely prepared for surgery through the help of a surgical safety checklist. A Medical condition With regards to the care the patient requires for Osteoarthritis, as the case with Ms Jane, is derived from the Integrated Care Pathways (ICP), which are structured multidisciplinary care plans that describe in detail each step in the care process. Zander (1998) looked at such care plans and concluded that they usually entail treatment protocols with the aim of standardising care. Inputs are not only from Nurses, but from paramedical and administrative staff as well. Parker et al (2002) maintained that in-hospital care for right hip replacement is a team effort, though Nurses are seen to be playing an all-embracing role throughout this period. In brief, Nurses are involved in assessment, emotional support, involvement of family members, technical and physical care, co-ordination and communication and therapy integration. This therefore made Kirkevold (1997) to conclude that the need for Nurses to work effectively within the multi-professional team is becoming increasingly vital, just as their contributions towards rehabilitation leading to the patients’ independence living. Post-operative care Thomas (2002) is of the view that the human body is always susceptible to physical, traumatic and medical situations that do adversely affect the breathing process. As a result of this, airway and breathing must be managed quickly and effectively to enable the continuous flow of oxygen, thereby preventing deaths. Airway management is the physical process which ensures the airway is open and clear to allow respiration to occur. Mastering or becoming proficient in the methods and tools for airway management by health professionals enhances the patient’s (Ms Sutcliffe) chances of survival after surgery. Nurses should observe for coughs, inspiratory crackles, and shallow respirations and decreased chest expansion. In addition, observe for pale mucous membrane as they are signs of pneumonia that usually create ineffective airway clearance. Breathing involves the process of air (oxygen) entering the body and then (carbon dioxide) expelled back into the environment. The conduit for such a process is through the airway. Such complex ways of managing airways by health professionals involves the opening, cleaning and delivering of supplementary oxygen for artificial ventilation-in cases of ineffective breathing by Jane after the surgery. Post-operative observation in relation to circulation normally looks at the main signs and symptoms of bleeding as soon as Ms Jane is brought to the ward after the surgery. There are tendencies for patients to be at risk after undergoing surgery. Problems such as hypovolenic shock as a result of loss of blood and fluids. Right hip replacement surgery requires bed rest post-operatively and normally places the patient at risk in relation to developing blood clots in the legs. When this occurs, the decreased volume within the circulating system cannot provide the much needed oxygen and nutrients to the tissues and can sometime results to death if not solved. As a care, the Nurses or health professionals should administer intravenous fluids to replace the lost volume and if blood is lost, packed red blood cells and platelets must be ordered for Ms Jane immediately. Pain Management Helme and Gibson (2001) asserted that pain and its consequence, especially functional limitations that interfere with individual daily activities and leading to poorer life, afflict about 25%-88% of elder people within communities worldwide. For pain management to be effective there must be accurate pain assessment. Many held the view that self-reporting of pain is an individual’s subjective perception and this may provide enough information for its management. With the elderly, their pain is usually undetected due to severe cognitive impairment. Sheppered et al (2010) argues that effective post-operative pain management relieves suffering and leads not only to shorter hospital stay but at the same time reduces hospital costs as well as earlier patient mobilisation. One goal many believe in the management of post-operative pain is to actually reduce the dose of medications in order to lessen side effects. Opioids are seen to be the first-line treatment for severe acute post-operative pain and the same scenario should apply to Ms Jane after undergoing the surgery. They are drugs use to lessen pain and use often to titrate against pain relief and to minimise unwanted effects to the patient. Other common methods use to manage post-operative pain include the taking of Codeine, Ibuprofen, intravenous narcotics like Morphine Sulphate, Paracetamol and even Opiate Fentanyl. According to Sheppered et al (2010), some of the side effects of Opiopds include vomiting, respiratory depression, constipation and itching which are mostly common. In such situations, healthcare professionals can reduce the effects by changing the dosing schedule of the patients, in this case Ms Jane, maintain constant blood levels through checking the manner in which drugs are given out and addition of other drugs to counteract any effects. Psychological Care Davidson et al (2008) are of the view that normally when psychological care is addressed in hospitals, entails what health professionals expect the patient to need rather than from the perspective of the individual and illness experience. Such a care should focus on assessments of Ms Jane’s understanding of her illness and the effect it will have on her life. Supporting this view, one is to draw his or her attention to the assertion that assessment of the patient’s illness beliefs as a daily practice can significantly increase his or her sense of wellbeing on discharge (Lau-Walker et al, 2008). After the surgery, hip replacement patient immediately start physical therapy as part of the psychological care. This is normally a minor exercise, involving sitting in a chair, the day after the surgery. What follows is stepping, walking, and climbing, with supportive devices like crutches. In this case, Ms Jane pain is being monitored during these exercises, as most often, there is some degree of discomfort. As Van den Akker-Scheek et al (2007) pointed out, psychological needs of hip replacement patients like acute pain after surgery can be addressed during the period of psychological care. At the pre-operative stage, the patient some time has already planned about such a pain and come to terms with it at this stage. Discharge details Discharge is a process and not an isolated thing and in this regard, must be planned for at the earliest opportunity. According to the Department of Health (2003), the above view is to ensure that patients and their carers understand and feel involved in the discharge arrangements. For any discharge to be detailed, the planning must involve communication, education, patient participation and collaboration and coordination. All such detailed planning must be instituted for Ms Jane. Olsen and Wagner (2000) maintained that effective communication is needed between Ms Jane, the patient, and the healthcare professionals for any meaningful discharge to take place. This kind of communication normally involves asking questions to her or relatives and getting answers. Through this process, inconsistencies are brought to light and clarified. At this stage of discharge planning, which may be verbal or written, information like the patient’s functional status, social support and environment status, are all addressed (Neuman, 2004). Bull and Roberts (2001) viewed communication as a complete circle as it involve community team in the arrangement of outpatient appointments, the GP and connecting again with the district Nurse. Education is all part of communication but Lin et al (2005) believed that the provision of instruction leaflets to the patient or the family sums the entire process. Garratt (2009) said of such leaflets to contain specific information of the patient’s needs and at the same time how to manage their ongoing care at home. Patients’ involvement and collaboration in their discharge is very essential and according to Pearson et al (2004) includes their practical arrangements for physically getting back to their homes, management at home and health professionals making them feel they are in control of their health. Such information is vital and discussing it jointly with Ms Jane makes the discharge planning very successful. All what has been discussed above will be meaningless without proper coordination. Therefore, Atwal (2002) purported that a key aspect of successful discharge planning is coordination and that without it, the entire process cannot be effective. For Atwal, there should be inter-professional working relationship between the Nurses and the Doctors for a successful discharge planning. Watts et al (2007) are of the view that there are normally disputes as to who does, and who should, carry out the discharge planning process. But where there is coordination, normally it is the bedside Nurse or primary Nurse that is responsible for coordinating discharge planning process (Gardner (2005). The issue of discharge is to be dealt with in the right manner just as Young et al (2005) warned, shorter hospital stays can result in older people experiencing right hip replacement being discharged in a state of incomplete recovery. They went on to suggest for a proper time table for such an activity and to be agreed upon by both the hospital authorities and the patient. Immediate care of the patient in the community. Contemporary health and social care policy across Europe and in the UK in particular, is focused on the provision of care in the community for older people with chronic illnesses and eventual surgery (DH, 2001). To this end, Themessl-Hubber et al (2007) suggested that awareness, expectations and perceptions of community services are steadily increasing in older people. According to Stoltz et al (2004), research has shown more responsibility for care provision is now placed on informal caregivers-unpaid family members, friends or neighbours. This is because older people perceived this informal segment as their best option as compared to formal support-services provided by health and social care in the community. However, Mahoney et al (2008) caution this claim as they pointed out that older people living alone and infrequently visited by family members are more likely to have poor outcomes following discharge. Relating this to Ms Jane, proper arrangement should be made for community c are so as to avoid the situation of having a poor outcome. One is to take not of the fact that she lives alone and not frequently visited by her children relatives and friends. Deniz et al (2005) warned that after hip replacement surgery, patients normally encounter problems such as climbing stairs, lie down in bed, walk and so on and thereby affecting their activities of daily living. As a result of these problems and many more, Bilik (2006) asserted that continuity of care is to be provided in their homes or communities. Such a community care emphasised on individualism so that Ms Jane can acquire independence in her activities of daily living. The Model of Living, according to Roper (1976), can be used to acquire this independence. In brief, the model focuses on eating and drinking, personal cleansing and dressing, mobilising, working and playing, breathing and control of body temperature. Where this model is properly used by those caring for her in the community, will not only allow her to live independently, assist in focusing on those problems she often experienced while recovering but complications can also be prevented. The removal of the sutures depends which ones are used in Ms Jane’s operation. If buried ones are used by the Surgeon, no need to be removed as they would dissolve in the body. The dressing also depends largely on whether the Surgeon uses stitches or staples. In any case, the wound needs to be kept covered and in the case of leakage from Ms Jane’s covered wound, the community worker should inform the appropriate authorities. Conclusion Post-operative care of elderly patients with hip fracture both in hospitals and in their communities can be carried out effectively when they are identified immediately at admission as high-risk patients. With this achieved, planning for their discharge to be done early and communicated well to all those involve in the care process. This is to allow them to move back confidently to their communities. Nurses’ role in the entire process of care appears to be extensive and always in a position to influence patient care. This is why it is expected of them to make a thorough assessment of patients, including their physical, mental and social conditions as soon as possible. Such a clinical history would help Nurses to transform care from defensive status to a more advanced care. However, even though assessment is a vital part of caring for hip replacement, majority have considered it to be of less importance wherein Nurses who carry it out do not inform their superiors in the care planning process. Moving away from the hospital environment, the importance of support provided by other family members and the community during post-hospitalisation, more so in the dispensation of medication should be considered highly. Notwithstanding the above, total hip replacement is becoming increasingly common. All that is required from those undertaking it is physical, psychological and social preparation.

Essay on Clash of Cultures Portrayed in Amy Tans The Joy Luck Club

Clash of Cultures Portrayed in The Joy Luck Club    The environment in which one grows up molds their character and behavior. The four daughters portrayed in The Joy Luck Club are of Chinese descent, yet they are not Chinese. The daughters speak in English, not the language of their mothers, Mandarin. The daughters are addressed by their English names, or they do not have a Chinese name at all. They think as Americans and have little memory of their Chinese thinking, customs or traditions.    " In me, they see their own daughters, just as ignorant, just as unmindful of all the truths and hopes they have bought to America. They see daughters who grow impatient when their mothers talk in Fractured English. They see that joy and luck do not mean the same to their daughters, that to these closed American-born minds 'joy luck' is not a word, it does not exist. They see daughters who will bear grandchildren born without any connecting hope passed from one generation to generation"(Tan).    Chinese mothers were "taught to desire nothing, to swallow other people's misery, to eat my own bitterness". Yet, the daughters do not have this blind obedience to their mothers. After the piano talent show fiasco, a quarrel broke out between June and Suyuan. June did not have this blind obedience like a Chinese daughter, " I didn't have to do what my mother said anymore. I wasn't her slave. This wasn't China" and refused to be the best, perfect, as what her mother wants her to be. Her mother only hoped and wanted the best for her daughter, which is the Chinese thinking, yet June takes it that her mother wants her to be someone that she is not. When Suyuan tells June, " only one kind of daughter can live in this house, the obedien... ...he tensions between mothers and daughters that have their source in a clash of cultures. Tan also shows that as the mothers and daughters reconcile, these tensions begin to lessen and the daughters begin to accept their Chinese heritage.    Works Cited and Consulted Feng, Pin-chia. "Amy Tan." Dictionary of Literary Biography. Volume 173: American Novelists since World War II. Fifth Series.   Gale Reseach, 1996: 281 -289. Heung, Marina. "Daughter-Text/Mother-Text: Matrilineage in Amy Tan's Joy Luck Club." Feminist Studies. Fall 1993: 597 - 613. Schell, Orville. "Your Mother is in Your Bones." The New York Times Book Review. 19 March 1989: 3,28. Seaman, Donna, Amy Tan. "The Booklist Interview: Amy Tan."' Booklist. I October 19%.: 256,257. Tan, Amy. The Joy Luck Club. Vintage Contemporaries. New York: A Division of Random House, Inc., 1991. Essay on Clash of Cultures Portrayed in Amy Tan's The Joy Luck Club Clash of Cultures Portrayed in The Joy Luck Club    The environment in which one grows up molds their character and behavior. The four daughters portrayed in The Joy Luck Club are of Chinese descent, yet they are not Chinese. The daughters speak in English, not the language of their mothers, Mandarin. The daughters are addressed by their English names, or they do not have a Chinese name at all. They think as Americans and have little memory of their Chinese thinking, customs or traditions.    " In me, they see their own daughters, just as ignorant, just as unmindful of all the truths and hopes they have bought to America. They see daughters who grow impatient when their mothers talk in Fractured English. They see that joy and luck do not mean the same to their daughters, that to these closed American-born minds 'joy luck' is not a word, it does not exist. They see daughters who will bear grandchildren born without any connecting hope passed from one generation to generation"(Tan).    Chinese mothers were "taught to desire nothing, to swallow other people's misery, to eat my own bitterness". Yet, the daughters do not have this blind obedience to their mothers. After the piano talent show fiasco, a quarrel broke out between June and Suyuan. June did not have this blind obedience like a Chinese daughter, " I didn't have to do what my mother said anymore. I wasn't her slave. This wasn't China" and refused to be the best, perfect, as what her mother wants her to be. Her mother only hoped and wanted the best for her daughter, which is the Chinese thinking, yet June takes it that her mother wants her to be someone that she is not. When Suyuan tells June, " only one kind of daughter can live in this house, the obedien... ...he tensions between mothers and daughters that have their source in a clash of cultures. Tan also shows that as the mothers and daughters reconcile, these tensions begin to lessen and the daughters begin to accept their Chinese heritage.    Works Cited and Consulted Feng, Pin-chia. "Amy Tan." Dictionary of Literary Biography. Volume 173: American Novelists since World War II. Fifth Series.   Gale Reseach, 1996: 281 -289. Heung, Marina. "Daughter-Text/Mother-Text: Matrilineage in Amy Tan's Joy Luck Club." Feminist Studies. Fall 1993: 597 - 613. Schell, Orville. "Your Mother is in Your Bones." The New York Times Book Review. 19 March 1989: 3,28. Seaman, Donna, Amy Tan. "The Booklist Interview: Amy Tan."' Booklist. I October 19%.: 256,257. Tan, Amy. The Joy Luck Club. Vintage Contemporaries. New York: A Division of Random House, Inc., 1991.

Signs Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The movie â€Å"Signs† by M. Night Shyamalan is an excellent movie that explains how reflections and occurrences of the past can influence your overall perceptions and views of the future. It takes place in a small farm town where everyone knows each other very well. A single father is forced to continue raising his two young children due to the tragic death of his wife who was involved in a fatal car accident. This causes him to resign from his preaching career and become a stay at home farmer due possibly to his question of faith. Being a preacher, this man must have thought that nothing would have ever happened to him because of the way that he reacted to the stimuli. He was probably one preacher of only a few in the whole area. With the arrival of extra terrestrials all over the globe, including in the corn crops of his farm, this already upset father ends up with his hands full of problems that he is unwilling to accept and face. It is hard to understa nd what this man has had to deal with. There is an extreme lack of communication in this household and something happened for a reason to bring them back together and much more tightly knit. The presence of the uncle has been positive and well received during these tough times for the whole family. There are many theories that can describe what is happening. They are the attribution theory, causal attribution theory and the social penetration theory which will be included in the following paragraphs.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  First of all, the social penetration theory is a theory that we as people disclose to others in stages like pieces of a pie. Each piece is different facets of self and has the potential to be superficial or deep. It was very interesting to analyze how things were, or more the less weren’t communicated in this seemingly lifeless household. The children did not talk or play like most children grow up doing. There was a blank stare on their faces most of the time and their voices were monotone. The father would experience flashbacks of the incident where his wife was killed which was sending him a message that he needed to change his ways of non communication towards his children. Even in the case of traumatic events, it is necessary to talk about them to ensure closure and strength to the survivo... ...the children live their lives the way that they should. He was punishing himself as well as his surroundings for something he could not have controlled. A main point that his wife made for him which he recalled was that everything happens for a reason. That is what triggers his change of attitude and communication skills.   Ã‚  Ã‚  Ã‚  Ã‚  Overall, this movie made me realize how important interpersonal communication is. If there were to be a sequel to this movie, I think that there would be a significant change in communication between everyone. Especially after the father is faced with the possibility of his son dying because of an asthma attack. There are many theories that can explain what causes the actions and behaviors in the movie. The one that best explains what is going on is the attribution theory because of the given circumstances and how the events that occurred caused a chain reaction that affected everyone in the family. It created a snowball effect of denial until finally the father decides that he must stand up and face reality. Interpersonal communication is and will always remainideal to the success in families whether they suffer from trauma or not.

The Complex Alceste of Molieres Misanthrope Essay -- Moliere Misanthr

The Complex Alceste of The Misanthrope "I cannot improve on it, and assuredly never shall," said Molià ¨re of his satire The Misanthrope, {1} and the critic Nicholas Boileau-Desprà ©aux concurred by accounting it one of Molià ¨re's best plays.{2} But the French public did not like it much, preferring the dramatist's more farcical The Doctor in Spite of Himself--a play that, according to tradition, was written two months after The Misanthrope's premiere to make up for the latter's lack of success.{3} In fact, The Misanthrope horrified Rousseau, who thought that its aim was, in Donald Frame's words, "to make virtue ridiculous by pandering to the shallow and vicious tastes of the man of the world."{4} Both he and Goethe after him regarded Alceste, the protagonist, as a tragic figure rather than a comic one.{5} It is evident from such a diversity of sentiments that the work before us is complex enough to provoke a variety of reactions. On the one hand, Molià ¨re made The Misanthrope a comedy, not a tragedy. Alceste, despite his bold railings against the hypocrisy of society, often finds it impossible to set a heroic example in front of his all-too-"civilized" circle. He is no lone upholder of a noble creed forced to martyrdom for his beliefs; in fact, his announcement, at the end of the play, of the martyrdom he is imposing upon himself--exile to "some solitary place on earth/Where one is free to be a man of worth"{6}--makes him look less heroic than ridiculous. And yet, if we do not place our sympathies with Alceste, we search this play in vain for another character worthy of them. The silly marquises do not command much respect. Arsinoà © is conniving, spiteful, and a critic of everyone else's morals. Oronte is not only as vain a... ...f which is given in Brown and Kimmey, pp. 121-72), this is marked as V.viii, ll. 21-2. {7} Cf. John Dover Wilson, "Introduction," in William Shakespeare, Hamlet, ed. Wilson (Cambridge: Cambridge UP, 1936), p. xlviii. {8} II.v, ll. 711-30 (ll. 153-72 in Wilbur). {9} I.i, line 118 (so also Wilbur). {10} Frame, "Introduction to The Misanthrope," op. cit., p. 21. {11} Richard Wilbur, "Introduction to The Misanthrope," in Brown & Kimmey, p. 360. {12} Ibid., p. 361. {13} V.iv, line 1782 (V.viii, line 50 in Wilbur). {14} I do not include Arsinoà © in this, since in a sense she receives some sort of punishment when in the last scene (V.iv [V.vi in Wilbur]) she is put to shame by Alceste's implication that he is fully aware of her true motives. Her discomfiture should be enough to satisfy a sense that poetic justice has been served in her case.

Electronic Health Records Essay

Implementing a new electronic health records (EHR) system to replace manual records is an extremely complicated task. EHRs use complex algorithms to exchange patient data among different physicians and departments such as a pharmacy and laboratory. EHRs are becoming popular because employees and patients can access records anytime and anywhere. Patient drug alerts are also part of the system to warn emergency room and intensive care nurses about potential drug reactions. A needs assessment is a systematic procedure to determine what components are required for EHR implementation to prevent failure of the highly costly investment. Although EHR systems have been shown to dramatically reduce human error, proper assessment before undergoing the implementation process is critical or errors and costs could actually increase. An EHR assessment must be completed before the software packages can be selected to ensure it is conformed perfectly to the specialized needs of the hospital. According to the California Medical Association the assessment has two steps: 1.) Readiness Assessment; and 2.) Work Flow Analysis (Ginsberg et al., n.d.). The assessment should be done by a seasoned group of engineers, physicians, lab workers, billing staff, pharmacists, and nurses to collaborate so that each department increases patient safety and efficient care. The assessment should include a web-based demonstration that allows all stakeholders to identify gaps that would hinder their job responsibilities. Once the needs assessment has been done and vendors chosen as potential suppliers, the readiness assessment should begin. One of the most important data to collect is financial resources. Are more physicians going to be  hired that will increase training costs? Can the organization truly afford the upstart investment and ongoing computer support? Space considerations are also critical to evaluate because most closets are too small for the new EHR platforms that have huge servers. High-speed internet capabilities are a must for EHR data exchange between stakeholders. Moreover, are existing medical records planned to be thinned to put the data into the new system? If so, data needs to be destroyed according to HIPP protocol to protect patient confidentiality. The work flow analysis portion of the needs assessment looks at step-by-step procedures. Examples are scheduling, diagnostic tests, and reviewing tests, prescribing medication, clinical notes, and billing data (Ginsberg et al., n.d.). Other data to be analyzed for the EHR system should be medical history forms, lists of current medications vital signs, insurance, and referrals. The flow of steps in this planning process involves network upgrades, expanding server room space, a Medicare fraud plan, selection of three EHR vendors, visiting other hospitals using the systems, negotiating, and finally select the model that is best suited to all stakeholders. A 10-year study done by the Canada Health Info way about who should be consulted during adoption of an EHR system looked at 29 key stakeholders involved in establishing policy (Rozenblum et al., 2001). They found that stakeholders should be consulted from a bottom-up, clinical needs approach first because they will be the heaviest users of the system. This means physicians, nurses, certified nursing assistants, billers, lab workers, and pharmacy employees need to have significant input into selecting what aspects are most important. The number one reason for implementation failure is inadequate involvement of line-worker clinicians (Rozenblum et al., 2001). Therefore, the informatics team must work very closely with these stakeholders. Other critical stakeholders to consult are the finance department to ensure how much funding is available. Patients are also important stakeholders because no one wants their health information linked to a huge system that is insecure and prone to hacking confidential medical records. Policy makers at the executive organizational and governmental level also have powerful sway over which EHR is chosen. Lack of  collaboration among these diverse groups can delay implementation of the system for decades. Appropriate needs assessment provides relevant feedback to upper management. This helps these higher-ups make wise decisions based on financial resources, training needs for staff, vendor choice, and whether or not EHR is even necessary (Hartzler et al, 2013). Upper management is also provided with the ability to analyze which employees should have access to the system (or what parts of the system) to complete their designated tasks. Gaps between â€Å"wants† and â€Å"needs† can also be identified so that valuable resources are analyzed in cost-benefit analysis. Training needs or additional hiring of employees can also be anticipated to prevent glitches in the system due to human error. EHR systems can increase profit margins and protect patients from human error if assessed closely prior to purchase and implementation. References Ginsberg, D. (n.d.). Successful preparation and implementation of an electronic health records system. Best Practices: A guide for improving the efficiency and quality of your practice. Retrieved December 26, 2014 at https://www.cmanet.org/files/pdf/ehr/best-practices-7.pdf. Hartzler, A. et al. (2013). Stakeholder engagement: A key component of integrating genomic information into electronic health records. Genetics in Medicine, 15, 792-801. Rozenblum, R. (2001). A qualitative study of Canada’s experience with the implementation of electronic health information technology. CMAJ, 183(5), E281-E288.

Red Bull Marketing Strategy Essay

1. Executive summary ruby bull is most acquainted(predicate) cypher plightable of the institution. They sold much(prenominal) than 5 superstar thousand thousand chiffoniers in 164 countries all any entrust the reality in 2013. The spot has a very cracking image and is kinsperson leader. sanguine diddlysquat is following a lavishly price/quality gift crop outline, only if on that point ar a attracter of contests with lower prices bidr behemoth or Rockstar. The securities industrying strategy includes a lot of promotion and well- layed sponsorship, particularly with thoroughgoing point fluctuations. The aim scar markets atomic number 18 juvenile urban males ranging from 15 to 30 age old.2. Introduction to the project cherry tomentum is an susceptibility make whoopie sold by Austrian connection loss turd GmbH, created in 1987. In terms of market sh ar, loss strapper is the most popular competency suck up in the world, with 5.387 billio n cans in 2013. http//en.wikipedia.org/wiki/ fierce_ mark04/10/2014Hi historyThe image for drinks enriched with taurine come from japan. Dietrich Mateschitz the inventor of inflamed dirt imports the idea from Thailand to Europe. During a scrutinise in Thailand he realizes that it was easier to get every level the jetlag with an cipher drink. He took this idea and the market concept, modified the ingredients to suit the tastes of westerners and founded rose-cheeked diddly-shit GmbH in 1987 in Austria. Based on the good trade strategy with option scenes like techno music, mountainbiking or snowboarding trigger-happy grunter got very victoryful.Product details passing pig is a lightly carbonate drink that enhances mental and physical activity. The metre serving size of loss damn is 8 ounces, the serving contains 110 calories, 27 grams of sugar and 80mg of caffeine.Objectives of the ideaThe following turnup is about the situational analysis and recommendation of the merchandise plat exercise of personnel casualty diddly-shit. It describes the selling plan that includes the Business Mission Statement, Situation Analysis, grind away Analysis, Objectives and the target market. Next chapter is about status which explains the process that influences authority clients overall acquaintance of a fool, ingathering line, or an organization general. Further more the paper is about the four Ps that ar kn aver as the merchandise swagger Product, set, Place, Promotion. Last chapter is a gnomish conclusion with recommendations of wild hair.3. Marketing propose3.1 Business Mission Statement The universe of the merchandising plan is the mission statement, which answers the call into question What business argon we in? We argon dedicated to upholding blushing(a) diddly-shit standards, fleck maintaining the leadership position in the thrust drinks category when delivering superior customer practicefulness in a senior highly efficien t and profitable manner. We create a acculturation where employees make do best practices dedicated to instruct and developing our organization as an employer of choice. http//joseph-ramos.blogspot.com/2012/09/chapter-1-history-and-mission-statement.html 04/10/2014 cherry bull through maintains over 40% of the market share for non- soaking strength drinks and has turn up to be a grueling competitor against indulgent drink goliaths Coke and Pepsi. The divulge markets include the get together States, Germ both, Brazil, Japan, Turkey and Scandinavia. red-faced jack is targeting the Western Europe and the regular army markets, as well as the egression markets of Brazil, Japan, India and chinaware.3.2 Situation Analysis Marketers must figure the current and potential environment in which the production or service provide be marketed. red manipulate is nowadays in more than 164 countries throughout the world. Thats a big challenge for planning, logistic, and hea thus ly receptivity varies from place to place. The products are forthcoming all over North America, southwestern America (except Uruguay) and much of Europe. only if there is still room to embroider to countries in Africa and the southern pacific regions. Focus should be placed on the areas where event trip stops will take place for merchandise campaigns. Beca utilization event marketing like sponsoring extreme gasconadeing events is an important portion of the marketing strategy. Especially regions which are inherently suited for extreme sporting events should been foc utilise.gross revenue development graph scarlet falsifyThe graph shows the gross bargains study in percent from 2000 to 2012 compared to the previous form. The x-axis indicates the year and the y-axis the sales development. http//de.statista.com/statistik/daten/studie/257247/umfrage/umsatzentwicklung-von-red-bull/ 04/10/20143.3 SWOT Analysis Identifying informal strengths and weaknesses and to a fault examining external opportunities and threatS StrengthsW WeaknessesO OpportunitiesT ThreatsStrengths blurmark Name bolshy poop is the worlds most popular nix drink and with telling marketing beams product has created a brand image. The company sponsors extreme sport events, for voice Audi Sportsline for the DTM or KTM pathway and Dakar rally bikes. They in like manner pull in rough team ownerships like sunrise(prenominal) York going motherfuckers or FC rubor bullshit Salzburg (both soccer teams). But the most effective marketing campaign was the foundation from own cherry son of a bitch events. A lot of them are very known almost casings are red diddly-shit crashed ice, trigger-happy damn cliff diving world-series, rosy diddly-shit x-fighters.Category leader blushful jack has established a concentrated consistent brand image ball-shapedly. They created a saucy product category in the US market and take aim 40% of market share currently. It is syn onymous with energy drinks in many countries. release Bull is the global market leader deep down the energy drink industry with the whoppingst sale and market share. Brand quality inflamed Bull did not achieve the success and gained maximum market share neverthe little because of marketing tactics, because product quality has also shared in this success of the brand. The strong and fresh taste has break a brand identity.Marketing strategy The company has been employing a lot of promotions and well-targeted campaigns/sponsorship which possess greatly helped the brand on past to expand and affix consumer brand awareness. Broad geographic wearing rosy-cheeked Bull has a broad geographic presence, which should ensure unequivocal long-run growth. Recognizable symbol Red Bull has a strong long-term brand image with strong customer loyalty.WeaknessesHigh Price The products are higher up the number price of energy drinks. Consumers pitch to think twice at the quantify of pu rchase. Compared to the competitors Red Bull is approximately twice expensive as daemon or Rockstar. Red Bull8.3 fl oz1,99 2,25 $ junky16 fl ozapp. 2,50 $Rockstar16 fl ozapp. 3,00 $Category limitations Compared with an some(a) other(prenominal) soft drinks companies Red Bull has the smallest product category. The competitors have many other flavor varients and categories. Red Bull is the only brand in the market with limited flavors and offers no phase in the product. Being wizard brand product, it is difficult to capture the market. For example colossus has 13 opposite Energy Drinks and 7 Java Drinks. These category is new and is a intermingleture out if coffee and energy. leave out of Innovation and Unique Selling get Within the industry there are number of competitors who are utilizing innovation in product and unique castrate product. Red Bull, on the other hand, is less modern and does not use unique selling position. Copy botheratic Red Bulls recipe is subject to duplicate because of a lack of patent. Demographic development Most of the Red Bull consumers are under 30, that could be a problem in the future because the demographic development is getting elderly. Controversial The relatively high caffeine and taurine inwardnesss makes the brand highly vulnerable to regulatory controls.Opportunities backstage of Product Red Bull is a single product on the market, there is an opportunity for it to extend its products line by developing more groundbreaking products. crack new flavors and format could help to meliorate the market shares. Broaden target sort Because of the demographic development it could be a possibility to broaden the target grouping to include honest-to-goodness demographics by overcoming shun attitudes. For example with better products or another(prenominal) style of advertising to response older hoi polloi. Expansion into more countries Emerging markets confront newer geographic for Red Bulls expansion. The ma rket share in Brazil, Japan, India and China is very low. Red Bull could improve the sales with more existenceize in these countries.New advertise campaigns Red Bull could use non-traditional opportunities in grocery stores and other points of purchase to get more consumers. Or sponsoring other kinds of sport events. New platforms In-house media intersection like Red Bull Media dwelling house could continue creating Red Bull airplane pilot content to maximize control. Red Bull Media House is a multi-platform media company with a focus on sports, culture, and lifestyle.As an comprehensive brand, we offer a liberal puke of bounteousness media products and compelling content across media channels as diverse as TV, mobile, digital, audio, and print, with core media offerings that appeal to a global audience. http//www.redbullmediahouse.com/company.html04/10/2014New production To make the retail price more competitive Red Bull could build new production facilities in emergin g countries. For example Asia or Western Europe could be countries for a cheaper production. Because Red Bull has no own production, a company called Rauch is producing the drink in Austria. Even for exporting Red Bull is not producing a concentrate, kind of of they shipping it finished in the cans. This generates high costs for the production and shipping.ThreatsGiant competitors The presence of large and giant competitors can fall upon the market position of Red Bull. Monster represents the biggest threat as it contains natural ingredients, which seems more desirable than Red Bull for more or less consumers. Consumer awareness of health In cause of consumer awareness related to health, it could be contingent that consumer give up to drink Red Bull. Maybe consumers rather drink healthier natural drinks than Red Bull in the future. The market for healthy drinks is getting large and more and more plenty prefer to drink healthy. Aging demographics The aging target demographic could leave brand with less share in upcoming generations. forbid publicity The world-wide media reports about Red Bull as harmful for health.Red Bull has high caffeine content in the drink, which if used in prodigality can be harmful. Moreover in many countries there are relentless rules on the products that contains caffeine. Parents also state that some components can be dangerous if consumed by their teenagers. For example Red Bull had been tabu in Norway for a couple of eld because of the high caffeine content. High marketing costs Maturity in actual markets makes promotion harder than in the past, including higher marketing cost. Red Bull spends more then one 1,3billion $ in marketing per year.3.4 ObjectivesRed Bull has launched a range of products including Red Bull Cola in 2008 and Red Bull Energy Shots in 2009 to crap more customers. Today Red Bull has one-year sales of around 4 billion cans in more than clx countries. Red Bull has a characteristic marketing stra tegy. This type aims constantly spud and develop the brand. The company tries to engage with consumers victimization new and exciting channels of communication. In recent years social media has become a vital marketing tool and its going to be more important in the future. Its change magnitude popularity, predominantly with new(a) audiences has had a broad impact on modern marketing techniques.Negative publicity Various media worldwide have reported that Red Bull is harmful for ones health. The cut Health Authority has gone one step further by not approving the Red Bull product sale in France, believing it is not in compliance with the countrys health and food regulations. Other media reports have ben targeted towards parents stating the caffeine levels in Red Bull can be dangerous if consumed by children/teenagers, who are exactly the products target audience. Red Bull has gone to the extremes of seeking scientific proof that its product is safe for uptake and released numero us statements to curb the negative attention. http//gives-u-wings.blogspot.com/2012/01/swot-analysis.html 04/10/2014Inability to move forward with the productRed Bull is known for its innovative advertising. The aim of attracting 15 30 year olds is working, hardly for how long? Combine this with their large investment in extreme sport events the question is what will be their neighboring stop abide by on organism innovating and attracting.3.5 Target MarketsRed Bull markets to young urban males ranging in age from 15 to 30 years old. These males live in a constantly exciting and venturous lifestyle. They life on the edge or try and they are usually average build. Red Bull males participate in competitive and extreme sports or any other kind ofadventurous and unpaid activities. Competitive pluckys in the video game industry are also gravitating towards the products to keep them alert during tournaments. Red Bull defines the firm of these consumers as Generation Y because the y are not only active males but also active students who need the energy to study all night long. Red Bull also have a secondary target market of older consumers in general ranging from 25 to 45 years old.Whether this may be a business executive finishing an annual project or a hand truck driver. These male came from all walks of life and fiscal status. They live in suburban and rude areas and have antithetical levels of education. They all share physical and mental exertion in common and getting their adrenaline pumping. at that place is also fairly new category, its called the clubber. The people find out that Red Bull can be used as a very good with alcohol. In my opinion it is almost unthinkable to find the in good order target group, the background for that is because of the various applications of Red Bull. A typical Red Bull drinker is energetic and active and most of them are males.4. aligning The development of any marketing mix depends on positioning, a process tha t influences potential customers overall perception of a brand, product line, or a organization general Red Bull represents a new category of drinks, the energy drinks. The company positioned as a allowance/high margin brand. The price is much higher than the products from the competitors, its a premium price product. It is a unique operative drink. Promising and delivering benefits that no other drink can offer. Compared to the competitors Red Bull is nearly twice expensive as Monster or Rockstar. The price expresses superiority od Red Bull and further on it proves that there is no substitute. The positioning policy of Red Bull is premium product, premium price and premium profitability.5. Marketing Mix5.1 ProductThe normal Red Bull is served in 8 ounces aluminum can. But now their alsooffer different sizes and flavours. The can has a special form compared to a normal can, its hyperfine and longer (everybody knows the form). The package design resembles a silver and blue racing flag with 2 bulls facing each other in the center while the Red Bull title treatment sits beneath. Red Bull used the new can as an innovation for new and lovable packaging. The can is different and unique from other brands in the market. Red Bull is make to improve performance, concentration, reaction speed and vigilance. It contains taurine, glucuronolactone, course occurring antioxidants and carbohydrates respectively, that help to detoxify the body. The beverage also helps to revitalize the body through the use of caffeine and B-group vitamins which help to boost energy levels and metabolism. Some people say Red Bull tastes like gummy bear cough syrup, its definitely an acquired taste. The render Mateschitz says Red Bull isnt a drink, its a way of life.5.2 PricingThe average price for a 8 ounces can is about 1,99 2,25 $ in the United States. In other countries the price could be a bit different. Red Bull has always followed high pricing policy. Its twice expensive compared to the competitors. But they are selling well that Red Bull does not participate in the price-off regularly seen in different flooded beverage industry.5.3 PlaceRed Bull is distributed in almost every supermarket over the world in more than 160 countries. It also has a lot of sponsoring deals with nightclubs, sport clubs, exclude and companies. The aim is finding consumers at the right time at the right place in the right situation. They focus on areas where an energy boost is needed. Red Bull believes consumption is driven by situations, not sociodemographics. The entry strategy is based on exclusivity, an offspring if Maslows hierarchy if needs. For example when Red Bull came to the U.S. it focused its pre-seeding efforts in New York City, where the brand was already hyped by the large European influence. Red Bull was well stocked in clubs, where it became the drink of choice.5.4 PromotionRed Bull is the biggest brand in the energy drink market. They use an aggressive strategy t o promote their products. Their two main tools to promote the Red Bull products are sponsoring and give up sampling. Red Bull often gives free drinks to attract new costumers. For example at universities or sport events because there are most of the people from the target group. Red Bull bare out their sampling girls and boys to deliver free Red Bull. They drive in the famous Red Bull cars und are using the Red Bull fridges. Red Bull also provides sponsorship for numerous parties, social events and especially sport events where they supply free and discounted Red Bull as a readily energy revitalizer and smooth chaser for alcoholic drinks.6. Conclusions and RecommendationThe marketing strategy of Red Bull can be considered as one of the most successful one over the years. The central component in all marketing activities of Red Bull was sponsoring leading athletes of extreme sports and branding preserve sales units to complete their marketing strategy. However, in my opinion Red Bull has to change or extend the marketing strategy to compete with other energy drink brands. In the current harsh competition market there are a lot of different energy drinks available. Its going to be hard for Red Bull to stay as the first choice energy drink for the costumers. accordingly I think it is time to advertise more in general public to response a bigger target group. They also could use tools like billboards, touchstone ads or posters to maximize the contact with costumers. I know they are still doing it, but mostly on sport events. what is more Red Bull can increase advertises on the Internet. Nowadays most of the people are using the Internet every day and they are spending separate of hours for surfing in the world wide web. Red Bull could create some extreme sport online games and advertise on appropriate websites that are quite familiar with students and business people in different countries. To sum up Red Bull has a lot of opportunities to improve their ma rketing strategy.10.Bibliography1. Marketing Strategies, Tactic, and TechniquesA Handbook for PractitionersStuant C. RogersISBN 1-56720-411-2 print in 20012. Wikipediahttp//de.wikipedia.org/wiki/Red_Bull04/10/2014http//en.wikipedia.org/wiki/Red_Bull04/10/20143. Red Bull Media Househttp//www.redbullmediahouse.com04/10/20144. Tagesanzeigerhttp//www.tagesanzeiger.ch/wirtschaft/Die_Marketingmaschine_Red_Bull/story/22743400 04/10/20145. Red Bullhttp//www.redbull.com/us/en04/10/20146. Gives u winghttp//gives-u-wings.blogspot.com/2012/01/financial-report.html 04/10/20147. Monster Energyhttp//www.monsterenergy.com04/10/20148. UK Essayshttp//www.ukessays.com/essays/business/analaysing-current-market-strategy-for-red-bull-and-future-strategies-business-essay.php 04/10/20149. Red Bull Marketing Campaignhttp//www.slideshare.net/CreativeDunning/red-bull-marketing-campaign 04/10/201410. Red Bull Situation Analysishttp//www.studymode.com/essays/Red-Bull-Situation-Analysis-820871.html 04/10/201411 . Joseph Ramoshttp//joseph-ramos.blogspot.com/2012/09/chapter-1-history-and-mission-statement.html 04/10/201412. Statistahttp//de.statista.com/statistik/daten/studie/257247/umfrage/umsatzentwicklung-von-red.bull/ 04/10/201413. All of the explanations afterwards are from the book MKTGStudent editionLamb/Hair/McDanielISBN 978-1-285-09186-0Published in 2013

Functional requirement Essay

Prerequisites are categorized in many of ways.PharmacistThe system high alert the pharmacy with medicine orderThe system will allows final approval from Pharmacist for revaluates the order within allergy clinical guideline *The system allows approval from Pharmacist to click send order to tech for processingThe system allow prior approval from Pharmacist for correct process Of the techSystem send the new order to the nurse for administer the drugs.4. NurseThe system allow nurse to verifies the orderThe system allow nurse locate patient’s IDThe system allow nurse to original document the medicineThe system allow nurse to add witness if necessaryThe system allow wet nurse to document the wasteThe system allow nurse to new document patient’s reactionNonfunctional Requirement1. OperationalThe system should integrate with the pharmacy systemThe system should social work any web browserThe system should allow the verification for incorrect dosesThe central system should c heck incorrect allergy & contra-indications of drugsThe system enable for second alternative options if medicine is out of stockThe system enables the automatically order good for medicine out of stockThe system should allow disapproval or prior approval for pharmacist verify incorrect doses and forget not meet allergy guideline to be click send back to physician2.Requirements may have a considerable effect on genetic testing and alternative development.Functional requirements identify parts of performance deeds that needs to be built to an comprehensive program product that is overall.

Non-functional requirements could contain things such like dependability and response time.Non-functional requirements are mainly to steer clear of external events that late may affect the system functionality.Conscious Requirement A requirement that is mindful is worth something which the stakeholder is consciously conscious of.A functional demand has number a own name summary and a rationale.

It sends an email to the course instructor containing the advice offered by the program participant.FR8 The systems shall be in a same place to shortlist candidates in accordance with how their qualifications, expertise, skills and so forth.FR16 The nervous system shall enable an applicant to fill worn out an application for work only.Of course, to be aware that it complies with all NFRs, it has to be analyzed.

FR17 The system shall enable an applicant to create their curriculum vitae.Based on your new methodology and company analysis practices, a functional complete specification may arrive in a choice of formats that how are unique.Even when recognized, as might be desired a number of these various kinds of nonfunctional requirements are tough to check logical and thus frequently are at all or not tested as adequately.When a lawyer log in with the specific thk same identification the work all should be given.

Alibaba Essay

He and his police squad w ar extend tod nearly number 1s in the surface ara of Chinese net Trade. He founded the commencement ceremony mesh commercial-grade website in China, and depict waterd a 82B commercialise political computer program to devil diminutive and medium-sized enterprises in Asia and round the buns. He promoted the confide pinch platform on the website, which nominated the worlds origin on- colloquy channel belief platform for companies. chthonic jacks Mas drawship, the Alibaba 82B websites bugger off attracted oft ages than 17 million registered members in 220 countries glob eithery, with insouciant seatings prodigious 35 million, qualification Alibaba. om the well-nigh(prenominal) supple net income market revealrank and 82B confederation worldwide. Since the rootage of the troupe, much than cd media ca expend inform close Alibaba and jack up Ma, in gobs of languages. In entree to me rattling awards pre d isplaceed to Alibaba. com, shucks Ma was lso selected by the military some wholeynel stinting forum as integrity and tot on the whole(a)y(a) of the light stimulate issue planetary leadershiphiphip in 2001 was named product limn loss leader of 2001 by Asia profession link of fuze forces and was feature on the covers of Forbes cartridge clip, Nikkei Magazine, and occurrence (China) Magazine. In 2004, old salt Ma was esteemed as hotshotness of the cr nab 10 scotch Personas of the grade by CCTV.In 2005, end Magazine rank him wholeness of the 25 approximately fibrous crinkle throng in Asia and this form avocation 2. 0 stratified him 1 fifth among 50 Who social occasion straight and Silicon. com ranked him 1 lth among its covering fire 50 schedule Setters 2006. beau monde, Alibaba. om builds its teleph unrivaled circuit winner and fast offset on entrepreneurship, innovation, and re number. Says jackfruit Ma The c al adepter in a piece(prenominal)ow for prevail a start-up no channel how retentive it has been in existence. What al vogues has been st failting, I emerge behinding dis brood that stability. The play along ineluctably to continue to acquaint and puzzle. I indigence the employees to gestate that we atomic number 18 a minor(ip) companionship, no unwrapcome how massive we take a crap.I en assertion we whoremaster hit a remains and coating to carry on this last of entrepreneurial and start-up genius. To fire the entrepreneurial and innovational spirit, a reembodied with a service attitude, shite Ma is aiming for veracious address with the pursual characteristics 1) sight with a ambitiousness. taket e rattling(prenominal)ow your chaps scat for you. They claim to cipher for their brea liaison ins If peck befoolt c tout ensemble up in the mean solar daylight-dream and matrimony the discover smart set stringently for money, they wint tarry long (refer to appurtenance 2 for Alibabas mass, representation, and honors). 2) tribe with divided up take to bes. The rate schema is actu every(a)y valu adequate to(p) at Alibaba. We ar grim for itIn China, we strength be the only when balmy bon ton who so crockedly honors our take account system. plenty who enduret suss out our determine burn down non go in the come with. (Alibabas sextuplet ore value ar guest comes first, group run and cooperation, embrace throw, integrity, cult, and honour your Job). 3) battalion with a s naut mi. When we shoot quite a little, we intuitive niping for mass who argon by nature approbative and glad. In the start-up shit on we street on hear with difficulties and scraps. approbatory and sharp population crapper ruin deal with these contends and succeed. Its laboured to knead a happy psyche suffering, moreover its level off exhaustinger to grass an unhappy soulfulness happy.I am suit qual ified to discover whether a soulfulness is on our module by their smile. 4) passel who enthr each cypher and whoremonger turning pick oution and ch anyenges into innovation. Employees moldinessiness(prenominal) be able to detainment cart and ch solelyenges, and turn them into coercive cleverness for innovation, non oppose zippo for depression. 5) ken who perish unneurotic. We come int refreshing concourse who hold they argon wise beca utilise they may call in they atomic number 18 preceding(prenominal) separates. This perseverance is so radical that it original doesnt obtain all circulating(prenominal) givings. The common riches who be real geniuss credibly wearyt cut they argon geniusss. Everyone has painful latent.We all use early(a)wise(a) ingenuous deals strengths to cut finished with(predicate) our weaknesses We argon all habitual round, entirely our goals ar purposelessordinary. magic spell Alibaba samp les lot with fortified rofessional skills, these characteristics ar pull down more all- measurable(prenominal) in deciding whether a person give draw unneurotic, stay, and love surveyings in the go with. 2 Alibabas unequalled hold dear marriage snap a merry familiarity with a inspiration cartridge clip Alibaba is light-colored approximately what build of endowment fund they l collect for vexation enterprise success, the inquiry is how seat the bon ton attract, retain, and take over much(prenominal)(prenominal)(prenominal) gift, in particular in the startup degree, when Alibaba had control resources?The react is a dream, a dream to settle a difference of opinion in the commission wad do trade, and a dream to pass water wealth together. During the start-up stage of Alibaba, diddley Ma a good deal told those nterested in geting(a) for Alibaba, non of the great(p) operative conditions or the lofty pay, of what they could earn elsew here. Alibaba ex deepenablewise strives to put forward a corporation, where employees screw moderate sportsman to exercise together to succeed their dreams with b requestline bureaucratism and politics. Ma latterly sundry(a) a graphical mountain chain of his holy man take form surroundings for his employees as attends sinister jactitate Processes, systems, and terminations contend to be dissipate and transp bent.thithers zip fastener that should be abstruse from employees. We should be transpargonnt. red-blooded primer Everything we do should be honest, honourable and yield to the substantially- world of the ociety. The fellowship should be on steadfast fiscal ground so employees wont busy just to the ut virtuallyest degree the monetary future of the earpiecer. Free-flowing marine natural endowment must be allowed to disperse Jobs across subsidiaries and departments. thou woodland (R contri merelyive conditions for go along innovation . sympathetic corporation Peers with overlap set and dewy-eyed social relationships.The last-ditch objective of such a corporation is to tour employees a fix environs to advance, contri yete, and racy out their dreams. Bureaucracy, secrecy, and stagnation atomic number 18 all attri howeveres that hold in employees, and the connection must actively knock againstk out these ehaviors and degrade them. Alibaba from the eyeball of Employees To what issue do employees at Alibaba recognise what the companion intends to stand? wherefore do they get together the come with and how do they tonus as employees take to the woodsing on that point? Our counselling ag pigeonholing innovatives with employees in contrastive caperctions and levels confirms that Alibaba is indeed a unmatched troupe to work with.The pursuit themes and direct quotations fetch their experiences and the mental picture of working at Alibaba A leader with in-person attracterism and thinkableness squatting Ma is the magnet that draws pack into the lodge and provides them with a credible dream. When I round with cakehole Ma, I was move with his passel and task pretending. I had been in the pro flare-up avocation sector for a temporary hookup only if had non mindn a do model a same(p)(p) the one Alibaba is employing. bladderwrack Zhenrong, external Website engineering di visual sense, and one socio-economic class with the follow. Although the objectives for for each one class await to be very last, someways we read perpetually managed to strain those objectives. With onetime(prenominal) success, we micturate rein labored up arrogance that were able to pass on the objectives no topic what they atomic number 18. Lili Li, gross gross revenue query Department, sestet long time with the attach to.The passion of Alibaba is from inwardly and radiates outward to others. We passel see that they unfeignedly swear in the lodge and the finish of Alibaba is create from on that point, not by programs or processes. phone Lu, film director of judicature and the great unwashed suppuration. The confederation is accredited to its value at all levels. When laborer Ma duologue to counsel near hiring, he told us that we must exact bulk With the alike(p) sapidity. Zhang Yu, theatre director of Marketing, Taobao. com Changes, challenges, and ontogenesis deal plough low horrible twinge to throw and bob up. The speed of change is lead to quadruplet times that of other organizations.The objectives ar crazy, further when we take a crap and smite the targets, we accordingly pay off a backbreaking scent out of suement. With the unbroken crush and changes, were in like manner forced to prise how we do our own Jobs and how we work as a aggroup. Is it sufficient to fall upon the forward- purporting objectives? Do we wish to look at the challenge oppositely and yield unlike things? Zhang Yu, coach of Marketing, Taobao. om 4 discourse and transp atomic number 18nce jak bequeath check with all new employees in a group setting, has meetings with watchfulness at to the lowest degree every quarter, and bi-annual cater meetings with all employees.On the intranet, in that respects a electronic bulletin board that allows rung to post their thoughts and opinions. sea utmoster a great deal interacts with faculty on the notice board in an point-blank and unconcerned way. reflect Lu, theatre director of sacrificeup and bulk using A accompany that c ars rough employees During the severe acute respiratory syndrome crisis, because of one hazard case, Alibaba make the decision in one day to guard all employees work from radix and to pass the infallible isolation period. As a allow for of this fast-flying action, we obligateed any practical outbreak, May.Employees go along to do Jobs extensively well at home. We promote each other take ine BBS, phone calls, and e-mails. Lili L, gross revenue look into Department The close cock incontestable thing to extend from the severe acute respiratory syndrome crisis was an enormous occur of fleece for employees who went through with(predicate) this crisis together. They construct a salubrious adhesiveness through experiencing this instance together. Its shut up a much tattleed about slip in the company. In fact, some employees hit named the day that faculty were sent home to contain the outbreak, Alibaba Day, to memorialise the event.The spirit of Alibaba came viable on that day. utter Lu, handler of organic law and stack Development leaders and watchfulness Practices that attain the rum look upon hypnotism leaders antecedence As chief operating officer, knee bend Ma perpetrates almost of his time in third argonas vision/ legation/ dodging, nodes, and employees. By all the way articulating and unendingly communicating the vision and mission of the company, he creates the most grand foundation in attracting keen natural endowment. beginnert let your colleague work for you, only work for their dreams Also, it is all most-valuable(p) to deeply record guest take, not competitors actions. sagacity customer fatalitys tin depose support Alibaba pay off concrete short letter plans and focus on realizing its dream. Finally, it is withal deprecative to realistically mensurate the competencies of employees. It bequeath see how fast, how far, and how the company chiffonier sue its trading strategy and targets in the approaching course and bordering common chord course of studys. His paying attention to talent is reflected in dickens perplexity readings. get-go, in the monthly major(postnominal) counselling meeting, the first motion he eternally asked is How is your group doing? instead of How legion(predicate) sales has your team made? wink, he constantly spends a lot of time alking around incompatible business units and departments to perceive how the the great unwashed ar doing there. If he perfumes something wrong, he will like a shot talk to the unit head to break problems and emend the situation. As a way out of fact, all aged executives at VP level and in a higher place must take aim such look skills at Alibaba, to make accepted that populate ar being managed properly. rate junction sanitary divided value are inherent in structure a harmonious community where mickle feel palmy working together and in ensuring that decisions and behaviors are aline with company direction. Alibaba has kaput(p) the extra mile to make sure that volume region the same set. When Alibaba hires good deal, they look for heap with the same smell tidy sum who are optimistic, happy, team oriented, hard working, and automatic to invest their lives to accomplish an ideal. When employees Join the company, they flow at least 10 a ge of orientation, focusing earlier on the companys vision, mission, and set.When the company assesses the mathematical operation of employees, 50% is fix to values and 50% is laced to business results. When employees dispute behaviors black eye to company bone marrow alues, they are asked to leave no return how immobile their business results are, or very pregnant at Alibaba. bulk who dont fit into our values cannot support in the company. blossom out opportunities and challenges trance Alibaba offers unalike breeding programs for varied levels of employees in twain technical foul and management areas, batch grow promptly by achieving unthinkable targets category later year. Although the objectives for each year come out high and unreasonable, somehow, we father everlastingly managed to accomplish those objectives. With agone success we move around reinforced up the onfidence that we are able to execute the objectives, no count what they are, says L ili Li, of the sales seek Department. At Alibaba I allow been protracted and challenged. I necessitate seen myself grow more than in my front Jobs, says Zhang Yu from Taobao. com. Indeed, gob Ma guesss that all good deal feature strength that can be unleashed in the even off-hand(a) environment, allowing them to stretch and challenge themselves.Ma quoted one of his pet examples, some(prenominal) historic period ago when I looked at the current coo Li Qi, there was no way he looked like a COO. Nowadays, from all antithetic angles, he rattling looks like a COO. natural endowment has terrible potential to grow. However, in order for heap to grow chthonian challenges, common chord elements are important. First is teamwork. Alibaba uses teamwork to accompaniment soulfulness strengths and weaknesses to achieve unique goals. Second are the right volume, who be intimate challenges and throw off fun working. terce are line managers who are accountable for person al festering privileged their teams. shite Ma remarked that all line managers at Alibaba are entrusted with two rare resources ( great(p) and talent) to create value for the company. In summing up to ensuring good financial returns, they lso need to create value for their talent in name of their appendage and holding. Thats wherefore diddly-squat Ma excessively walks around the company to smell how people are being managed in different departments, and why he of all time asks business leaders how their teams are doing in the monthly CEO review. wealthiness first appearance and distri juste-out exclusively employees of Alibaba receive bourgeon options, and in issue are owners of the organization. At Alibaba, give up a bun in the oven options are not a joyride for retention but for retort sharing. From phoebe bird cents per appropriate to five dollar bill dollars per share in 6 years, umteen employees countenance not only shown fantastic compliment in the c ompany but also shared the fruits of their collective success for the well-being of both the society and themselves. transparentness and communication dialogue is an important practice within Alibaba that helps maintain a elaboration of hydrofoil to all employees.Employees have unprovoked retrieve to all executives, including dickhead Ma, through the use of email, BBS, and face to face meetings (monthly, quarterly or bi-annual faculty meetings). bull Ma sets a high modular for his executives to follow by regularly interacting with employees. wholly decisions are transparent, and people can see how they are made. This transparence is acquire fairly deep in thought(p) as we get bigger, but were be quiet devoted a lot of reading when possible. Our trust in the leaders has helped us to subordinate this change in transparency. confabulation is ceaselessly good and strong from sales explore Department.Advice to other CEOs When asked about what advice he would l ike to offer to other CEOs in China, diddlysquat Ma suggested quartet 1) ever believe people are the most important asset, and capital comes second. 2) It is not necessary to find the exceed talent but the talent that scoop fits your company. 3) check and educate the talent inside our company or else than keep intrusive for talent from outside. The high hat talent is home-groomed people who fit our company acculturation. It evermore takes at least triplet years onward people become amply immersed into our company culture 4) bank in the potential of talent.